Our History

EDA Assurance Limited was established on August 22, 2022, as a wholly owned subsidiary of W.R. CARPENTER (P.N.G.) LIMITED. We were granted a license to operate a general insurance business in Papua New Guinea by the Office of Insurance Commissioner on October 26, 2022.


Our company was founded with a simple goal: to make insurance more accessible and transparent for everyone. Since our inception, we have been dedicated to providing innovative and customer-centric insurance solutions that meet the evolving needs of our customers.

Our Leadership Team

At the heart of our success is our experienced and passionate leadership team. With decades of combined experience in the insurance industry, our executives are committed to driving our company’s growth and ensuring the satisfaction of our customers.

Our Culture

We believe that our people are our most valuable asset. That’s why we foster a supportive and inclusive culture that values diversity, creativity, and collaboration. We invest in our employees’ development, providing them with training and career advancement opportunities to help them reach their full potential.

Our Mission, Vision and Values

Our mission is to provide innovative and affordable insurance products and services to customers in PNG, leveraging technology and strategic partnerships to enhance customer experience and create sustainable value for all stakeholders.


Our vision is to be the leading general insurance company in PNG, recognized for our customer-centric approach, innovative product offerings, and contributions to the development of PNG’s insurance industry.


Our core values are:

  • Integrity: We are committed to acting with honesty and fairness in all our dealings with our customers, employees, and partners.
  • Excellence: We strive to provide our customers with the highest quality of service and products.
  • Innovation: We are committed to continuous improvement and innovation in order to meet the changing needs of our customers.